Feel Effortlessly Beautiful

with outfits curated for you, the on-the-go woman.

You're a busy woman, and you know that life can be hectic. You have a busy schedule and lots of responsibilities—and you want to look good while doing it. We believe in effortless fashion for the modern woman who wants to be well-dressed but doesn't have time for hours of shopping or endless outfit planning. Our styles are chic and mix-and-matchable, so no matter how many times you change outfits throughout the day—or night—you'll always look amazing. And our pieces are easy to style, so they'll make it easy for you to look your best no matter where life takes you!

floral here on out

our resort collection is here

Quality guarantee

We source & hand-pick each of our items. We stand behind our quality & want you to be happy.

Easy & free returns

Shop with peace of mind. Return regular priced items for free within 30 days of shipment for store credit.

Our give back promise

We donate a % of each sale to our owner's non-profit organization, My Little Love Fund.

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I have been shopping here since the store opened. The clothes are affordable, very stylish, and you can find something for every age and size. Love, love, love!

Jennifer T.

Ordered several items last weekend. Got everything super quickly. Not only did I get everything I ordered in great condition, but it all looked even better on than I could have imagined.

Hanna B.

I ordered 2 beautiful shirts from comment live 2 days ago, and they were delivered today! Great quality and affordable! I will definitely order again!

Brittany H.

The real #featured subject is you, but this is where you can stay in the know about all things JO + CO. From news to style inspo to featured looks, these are the topics our chic boutique is talking about. Learn about our team, our story, seasonal must-haves, and more. Follow us on our mission to make cute boutique women’s clothes available for the modern on-the-go woman. Even on a "top knot double shot kind of morning,” a little fashion and confidence will take you a long way.