Hey babe, I'm Sara! Welcome to my dream of a business, JO+CO. "JO" is my middle name, and a name that has been passed down from great-grandmother to grandmother to granddaughter and now, my daughter. Every woman since my great-grandmother has owned some type of clothing business, so this business isn't just about clothes, it's about honor and legacy for all the strong women who paved the way for me to be here today.
At JO+CO, we're on a mission to make women's fashion simple. We know what you're thinking: "but it's so hard!" No, no, no—we've got this. We've got you covered with chic, simple, in-style fashion that never goes out of style.
We believe that #fashionisforthepeople and we make sure all of our pieces are designed to feel good and empower you to feel even better. With free returns and free shipping over $75, you won't have to worry about your purchase not working out—you can try it on at home or return it in the mail any time for store credit! We also believe in fashion you can trust, so you can buy all the outfits your heart desires because your happiness is guaranteed here when it comes to our quality.
JO+CO aims to live true my mission : that fashion can do more than just look good. We empower women to be their best selves through our hand-picked and curated styles. And if we don't have exactly what you want? No problem—we'd love to hear your feedback because we love our customers, just about as much as we love our daily dose of morning coffee.
I didn’t know I would always own my own business….in fact, I thought I would always be working in the hustle and bustle of the NYC fashion industry. It had been my dream to work in the fashion industry there ever since I was a little girl, flipping through fashion magazines, getting this flutter in my heart for wanting something more, something bigger for myself.
Fashion saved me. As a woman who has suffered from eating disorders and body image issues since I was a teenager, fashion allowed me a safe place to express myself. A place to heal, a place to build up confidence and become stronger mentally and physically. I wanted to share that feeling with everyone possible.
At the age of 24, JO+CO was born and I started paving my way for my new dream in 2011. I took a second job bartending in NYC, where I was quite possibly the worst bartender ever. I hustled and bustled any side jobs I could get, and saved up the cash to open my first store in my hometown.
Today, I’m a wife to my favorite person in the world, Nathan, a momma to two amazing kids, Emmett and Josephine aka "Jo", and a dog mom to Chloe, our rescue pup. You’ll probably find me sipping on a glass of cabernet or a coconut milk latte, talking passionately about what I do and being real about how imperfectly funny, chaotic, and messy my life can be.